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Once you have your website ready, it is time to optimise it so that it is indexed by the search engines and drives more traffic to the site. This is done through the use of certain keywords sprinkled throughout your website and is called search engine optimisation. It is made out to be an arcane art and several books about it have been written, but in reality any one with a site on a free web host can learn it. The first step in search engine optimisation is choosing a name that the search engines easily index. Once chosen, this name can be checked for availability and registered with your web hosting.
The next few steps are also easy. Use the keywords that describe the content of your business website quite frequently. This might be difficult initially, but will become natural with practice. The density of the keywords is also important, too much use may index well at the search engine but drive out the visitors. Secondly, online search engine index HTML and text better than other content. So keeping your website HTML and text friendly until it becomes popular or keeping Flash and other content to a minimum is a good idea.

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